growing your YouTube channel


I recently attended a networking event where I heard multiple people, at different times, express frustration that their YouTube channel wasn’t gaining any traction. I know that this is a common concern for many. So, I decided to sit down with my laptop and a glass of red to help my fellow entrepreneurs and influencers.  Although nothing is guaranteed…these ten proven and effective strategies to boost the growth of your YouTube channel.

  1. Create consistent, high-quality content. Upload videos regularly. These videos should be well-produced, engaging and provide value to your target audience.
  2. Optimize your video titles, descriptions, and tags.  Use relevant keywords in your video titles, descriptions, and tags to improve your video’s visibility in search results. Don’t over-complicate it…use the same words you would use when searching.
  3. Engage your audience. Don’t “post and ghost”. Respond to comments, ask for feedback, and encourage viewers to subscribe, like, and share your videos. Building a community around your channel can help increase engagement and attract more viewers.
  4. Collaborate with other YouTubers. Collaborating with other creators in your niche can expose your channel to a new audience and help you gain more subscribers. Look for opportunities to collaborate on videos or participate in guest appearances on other channels.
  5. Promote your videos on social media. Share your videos on platforms like Instagram, Twitter, Facebook, and Reddit to reach a wider audience. Utilize relevant hashtags and engage with communities interested in your content.
  6. Optimize your channel’s branding. Create eye-catching channel banners, logos, and thumbnails that represent your brand and attract viewers. Consistent branding across your channel can help viewers recognize and remember your content.
  7. Utilize YouTube SEO techniques. Research and implement search engine optimization (SEO) strategies specific to YouTube, such as using relevant keywords, creating compelling thumbnails, and adding closed captions to your videos.
  8. Cross-promote your content. Mention your YouTube channel in your blog, website, or other social media profiles to drive traffic and increase visibility.
  9. Participate in YouTube Communities. Engage with other creators and viewers by leaving thoughtful comments on videos in your niche. This can help you build relationships, gain exposure, and attract new subscribers.
  10. Analyze your channel’s performance. Use YouTube Analytics to understand which videos are performing well and why. This data can help you identify trends, optimize your content strategy, and create more videos that resonate with your audience.

Remember, growing a YouTube channel takes time and effort. It won’t happen overnight, but it absolutely can steadily grow. Don’t get discouraged! Stay consistent, be patient, and continue to improve your content to attract and retain viewers.

Nell Tice


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