Running a business is demanding enough without the added pressure of content creation. Yet, maintaining a consistent content presence is crucial for staying competitive. Here’s a streamlined approach to content planning that won’t overwhelm your already packed schedule.
1. Start with Monthly Themes
Choose one core topic per month. This eliminates daily decision-making and creates focused content.
2. Repurpose Strategically
Create one long-form piece weekly and break it into smaller content pieces. A single blog post can become multiple social media updates.
3. Batch Your Content
Dedicate two hours weekly for content creation. Use templates and outlines to speed up the process.
4. Leverage Your Expertise
Document your daily business activities and transform them into content. Your experiences are valuable insights for your audience.
5. Automate Distribution
Use scheduling tools to post content automatically. This ensures consistency without constant manual intervention.
Remember: Quality over quantity. It’s better to publish less frequently but maintain high standards than to burn out trying to do everything.
Action Steps:
• Download our content planning template
• Block two hours next week for content creation
• Choose your first monthly theme